Ricola



IDEA: FIND YOUR VOICE


Well, you lost your voice. Tracking it down again will require a certain set of skills. Maybe it’s somewhere between the hazy streetlamps and smooth
noir jazz.

Everything shown was produced and made by students. We styled, shot, and edited everything ourselves.


DIRECTION


Art Direction
Cinematography
Styling
Video Production

COPYWRITER


Weston Bliobenes










PRODUCT EXTENSION: HONEY SOUR DRINK MIX


After a long night of cold trails and cynical one-liners, any hard-bitten P.I. can find solace in a stiff drink. Keep it simple. Honey. Lemon. A blend of other throat-soothing herbs. Served on the rocks. Whiskey optional.








THE SPEAKEASIER: BRANDED EXPERIENCE


Ricola will take to the streets with this secluded, pulp-inspired bar, reminiscent of a time when certain imbibements had to remain a little more hidden. Instead of smuggled hooch however, patrons can enjoy herbal teas, ciders, and other warm drinks that go easy on the throat.