Penguin
ROLES
Art Direction
Product Design
D&AD NEW BLOOD BRIEF
For their 2020 New Blood brief, D&AD asked us to channel Penguin’s unique spirit of invention and accessibility to heighten the reading experience for 18-30 year olds.
CREDITS
CW: Weston Bliobenes
THE BOUNDBOX
![](https://freight.cargo.site/t/original/i/0a59805207c67ca97d9f40be9a447026dedb61113435f8ae1829bc2a7f4a20e0/Final-Penguin.png)
![](https://freight.cargo.site/t/original/i/6633fc24f56df958315946f49c071c579e25451f8af4dc4aa64de725ba2cd312/Final-Penguin2.png)
![](https://freight.cargo.site/t/original/i/5be41b23435dd9eaaa586ff3c83fe5e7bf4cfdc292dfe61882ecb0bdc76d6b31/Final-Penguin3.png)
![](https://freight.cargo.site/t/original/i/7368a5f53248dfaa8e56ea5f2e9eddcb7c33be92e801f70be1e14f7e79109ae0/Final-Penguin4.png)