P90X



IDEA - FLEX YOUR GAINZ


Doing P90X is no joke. It’s the rebirth of a new body. After 90 grueling days, you’ll be in a body you’ve never been in before, dealing with things you’ve never dealt with before. And it might come as a surprise to you that being strong also has its drawbacks. But at the end of the day, your so-called “problems” are really just another way for you to flex your gainz.

We recruited local rock climbers for our models. We styled, shot, and edited everything ourselves. 

DIRECTION


Photography
Styling
Art Direction
Print Design
Post Production










PRODUCT EXTENSION - THE FLEXBOOK


P90X wants to help people who think flexing is a full-time job with How-To-Flex handbooks. This handy-dandy guide is filled with tips and and tricks to help people flex their gainz anytime and anywhere.









PRODUCT EXTENSION - 2019 FLEX YOUR GAINZ COLLECTION


P90X will release a limited line of clothing. The collection will explore themes of hardwork and perseverance. It will also directly addresses the problem that has been plaguing many for centuries: clothes standing in the way of our gainz.








COPYWRITER

                               
Harumi Rangel
                                 









                                       

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