IDEA - GO ALL IN
Everyone can relate to wanting to change their hair. Whether it’s the breakup that convinced you to cut your own bangs or the first day at a new job that compelled you to try a blonde bob, you’ve always been daring. So go beyond giving in and go all in with L’Oreal Colorista Hair Dye Spray.
SOCIAL - MAGIC MIRRORS
L’Oreal will create digital mirrors that enable people to see themselves in a new, audacious light. In order to propel consumers to go all in on the hair they crave, L’Oreal would launch Snapchat filters that give people the ability to change their hair colors, and additional webcam filters will be available on the L’Oreal website.