IDEA: DESSERT FOR THE MODERN ERA
Jell-O is sleek, refined, minimalist in nature. It's more than just a lunchbox snack or an a-la-cart dessert on your cafeteria tray. It’s a food so simple, yet so elegant. So honest yet so elusive. It has been known to seduce eaters with its hypnotic jiggle for almost two centuries now. It belongs in a gallery just as much as your mouth. This is artistic edibility in its most minimal of forms. This is Jell-O.
Identity & Branding
Our rebranding efforts will bring this classic food into the modern era with a new logo and packaging design, as well as a billboard campaign to position Jell-O as the snack with style for modern eaters. And finally for those wishing to partake in the complete Jell-O experience, we will craft the perfect utensil to take apart the dessert for the modern era.
2019 AAF Austin ADDY Integrated Campaign - Bronze