Jell-O



IDEA - DESSERT FOR THE MODERN ERA


Jell-O is sleek, refined, minimalist in nature. It's more than just a lunchbox snack or an a-la-cart dessert on your cafeteria tray. It’s a food so simple, yet so elegant. So honest yet so elusive. It has been known to seduce eaters with its hypnotic jiggle for almost two centuries now. It belongs in a gallery just as much as your mouth. This is artistic edibility in its most minimal of forms. This is Jell-O.

DIRECTION


Art Direction
Print Design
Identity & Branding
Packaging Design
Typesetting









REBRAND


Our rebranding efforts will bring this classic food into the modern era with a new logo and packaging design, as well as a billboard campaign to position Jell-O as the snack with style for modern eaters. And finally for those wishing to partake in the complete Jell-O experience, we will craft the perfect utensil to take apart the dessert for the modern era.









COPYWRITER

                                    
Weston Bliobenes
                                    

AWARDS


2019 AAF Austin ADDY Integrated Campaign - Bronze









                                       

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