Fruit Smash
ROLES
Art Direction
Graphic Design
Set Design
Production
Styling
Fruit Smash is a new competitor in the ever-saturated hard seltzer market. They needed to somehow compete with more established brands while maintaining their own charming image.
So we positioned Fruit Smash as a seltzer that wasn’t made to sip. For once, drinking a seltzer wasn’t about being cool. It was about bringing our own style of unexpected and bizzare fun to turn any mundane occasion, from drab days at the office to boring kickbacks, into a party.
So we positioned Fruit Smash as a seltzer that wasn’t made to sip. For once, drinking a seltzer wasn’t about being cool. It was about bringing our own style of unexpected and bizzare fun to turn any mundane occasion, from drab days at the office to boring kickbacks, into a party.
CREDITS
CCO: Craig Allen
CW: Weston Bliobenes