Bijan Mustardson
ROLES
Art Direction
Graphic Design
Set Design
Production
Styling
In 2021, the NCAA approved an interim name, image and likeness (NIL) policy. This new policy allows all NCAA student-athletes to be compensated for their NIL and allowed student athletes to hold sponsorship deals under their own name.
As avid alumni of the University of Texas, we couldn’t help but notice that Bijan Robinson, the star of the Longhorns football team, had strikingly similar name to a mustard. We thought it was a golden opportunity to launch his own brand. Well, a mustard-yellow opportunity.
Together with Bijan, we launched the Bijan Mustardson brand after months of working with local mustard makers, taste testing dozens of different mixtures and flavors. And it was an instant fan favorite, propelling Bijan’s brand and image to the forefront of college sports.
As avid alumni of the University of Texas, we couldn’t help but notice that Bijan Robinson, the star of the Longhorns football team, had strikingly similar name to a mustard. We thought it was a golden opportunity to launch his own brand. Well, a mustard-yellow opportunity.
Together with Bijan, we launched the Bijan Mustardson brand after months of working with local mustard makers, taste testing dozens of different mixtures and flavors. And it was an instant fan favorite, propelling Bijan’s brand and image to the forefront of college sports.
CREDITS
CCO: Craig Allen
ACD: Casey Phillips, Russ Rizzo
CW: Weston Bliobenes
TV // SOCIAL
MERCH & SOCIAL ACTIVATIONS
MASCOT
PUBLICITY
